Maximizer 5.0 Named PC Computing 1998 MVP Award Finalist.

Honored for Usability and Value in Contact Management Category

VANCOUVER, British Columbia, Nov. 4 /PRNewswire/ -- Maximizer 5.0 has been named a finalist in the Contact Management category for the prestigious PC Computing 1998 Most Valuable Product (MVP) Awards. Maximizer 5.0, one of the most popular contact managers on the market for over a decade, is only one of three products so honored in Contact Management category, by PC Computing, the Ziff-Davis magazine for technology-focused business professionals.

Maximizer 5.0 and other MVP Award finalists will be honored at PC Computing's 10th annual MVP Awards ceremony on Sunday, November 15, 1998. Winners will be announced at this gala ceremony, to be held this year at Studio 54 in the MGM Grand Hotel in Las Vegas, Nevada. The MVP awards event has long been considered the unofficial kick-off for the COMDEX/Fall technology industry trade show, which officially opens the next day. PC Computing editors hail Maximizer 5.0 as a productivity tool that helps business professionals work smarter, better, and faster. Maximizer 5.0, released in June 1998, includes over 70 new features, and is the first contact manager to offer full e-commerce functionality to its users.

"We're delighted and proud that Maximizer 5.0 has been honored as a finalist in the Contact Management category for the prestigious 1998 PC Computing MVP Award," said Brent Halverson, Chief Operating Officer at Multiactive Software. "Being selected represents a real badge of honor, and a symbol that Maximizer 5.0 gives business professionals a strategic, competitive advantage."

"PC Computing's editors reviewed thousands of products, and Maximizer 5.0 is one of only three products named as finalists in the Contact Management category," notes PC Computing editor Wendy Taylor.

"Maximizer 5.0 stands out as a great choice for business technology buyers because it offers the right combination of performance and usability that adds real value in today's competitive, productivity-oriented business environment."

To select Maximizer 5.0 and the other 1998 MVP finalists, PC Computing's editors conducted an exhaustive review of thousands of computer hardware, software, Internet and digital office products, evaluating them for usability, performance, technology, innovation and value. Such a rigorous review process distinguishes the MVP award from other publications best of the year product awards, since many of these are based on reader polls, popular opinion or widespread appeal.

Products in all categories that shipped between October 1, 1997 and September 30, 1998 were eligible for consideration by PC Computing's editors for the 1998 MVP Awards. In addition to being announced at Awards ceremony, winners will also be featured on the PC Computing home page, www.pccomputing.com, and in the January 1999 PC Computing, a much-anticipated issue, since many of the publication's 1,000,000 readers use it as a product buying guide and reference tool.

PC Computing is the magazine for business professionals who think strategically and are motivated by the business benefits of new technology. Written in the language of business, it empowers Business Computing Buyers with the practical information they need to make smart computer product purchases. The editorial is delivered in a style that is accessible and actionable and is focused on usability, productivity, and the application of new products to business solutions. PC Computing is the preferred information source for a paid circulation of more than 1,000,000 business technology buyers.

Multiactive Software Inc., a member of the Multiactive Group of companies, is owned by prominent Canadian businessman Terry Hui. The company is a leading developer and marketer of sales and customer management software, including Maximizer Enterprise, Maximizer, and Tracker. Headquartered in Vancouver, Canada, the company has offices located throughout North America, Europe, Brazil, and Australia. To find out more about Multiactive Software, call 800-804-6299 or visit http://www.multiactive.com.

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